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ANATOMY OF A MEDIA RELEASE

Date  
Heading  
Sub-Heading (further points of interest)
Paragraph 1 Summarises the story
5 W's: Who, What, Where, When, Why
Paragraph 2 Key messages
Attract attention
Body Body of Release
Background info
History of project
Keep planting story Ideas and angles
End Release Sign Off
Booking and venue details
Repeat dates
Media contact details