Ideally posters for your event will be on display 4-6 weeks prior
to your event. Allow at least 2 weeks for printing, If displaying
your poster in shop windows, a regular A4 sheet is the preferred
size for most shop owners, A3 is just too big. A4 is also more cost
Leaflets can be left in libraries, and other relevant locations.
A promotional bookmark is another good tool for libraries.
Maybe you could share costs with another event. For a price,
PR Direct will also distribute brochures to your choice of
locations. Allow a similar timeframe as per posters.
Newsletters put out by schools, sporting clubs, and art clubs
are a great opportunity for free promotion to a large number of
people. Most newsletters are monthly, contact your local clubs to
ask for deadlines.
Provide a photograph and a one page article, (see media release
template below) Maybe include some fliers and a free ticket to ensure
coverage on the day. Build relationships with your local media and
remember to say thankyou. Talk to your local paper about the possibility
of a sponsorship deal for your event. This could mean plenty of
good press coverage for little or no cost. Keep a scrap book of
advertising; it will be a great asset when seeking future funding.
Time frame; 3 weeks should be sufficient. Don't forget the free
newspapers: Have A Go, The Standard, Nova, Seniors Post.
Radio West & Hot FM broadcast community announcements and
require at least 2 weeks notice. Tourist Radio will also cover
events and request a 2 week lead in time.
GWN, WIN and ABC often don't have staff available to cover
events on weekends, however Win does have a community service
announcements. Access 31 is Perth based, but useful for tapping
into the metropolitan market.
FREE WEB SITES
There are a number or very good websites which will promote
your event. Sites include; The WA Tourism Commission, My South
West, ABC South West & South West Development Commission.
Smart Events membership provides you with a full list of media contact details.
Smart Events membership is available by completing our registration form.
The above was taken from the Smart Events workshop held
Thankyou to Terry Cockerham from the Yarloop Progress
Group for sharing his knowledge.
GUIDELINES FOR WRITING A MEDIA RELEASE
- Media releases should be typed and double spaced. Leave wide
margins and try and keep the information to one page.
- At the top of the page, (under the letterhead showing the name
and address of your organisation) type MEDIA RELEASE.
- To the left of the page, type FOR IMMEDIATE RELEASE and then
opposite that type in the date.
- The headline should be in bold. Think of a catchy title that
descirbes your event.
- The lead paragraph should be no more than 25 words and should
summarise the event and draw attention to anything newsworthy,
such as community involvement, who is opening the event. You might
also include the official opening information and the time, place
- Sentences should be clear and concise, make every word count.
Keep to one idea per paragraph.
- Paragraphs 2 and 3, expand on the lead.
- In the conclusion give full details of the event, the address,
time, cost of entry etc.
- Always include a contact person and telephone number so that
the journalist may obtain further information if required.
- In conclusion write the word ENDS, centred and in bold.
ANATOMY OF A MEDIA RELEASE
||(further points of interest)
|| Summarises the story
5 W's: Who, What, Where, When, Why
|| Key messages
||Body of Release
History of project
Keep planting story Ideas and angles
Booking and venue details
Media contact details
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